For years, marketers have been pitting SEO and content marketing against each
other, with some even arguing over the best one business owners should use. Upon
close inspection, however, the fact remains that SEO and content marketing work
hand in hand. No matter how well a website is optimised for search engines, it won’t
rank well if it has nothing to offer but irrelevant, poorly written content.
Monday, September 28, 2015
Monday, September 21, 2015
Web Design Choices: Why the Right Typography is Important to a Website
When people read a website, they often ignore the
typography, which is what it’s supposed to do. The only time a web page’s typeface
should be prominent is when it’s intentionally drawing attention to itself.
That’s a hallmark of good web design
and the main reason is that websites are supposed to be read easily. If a
site’s typography is horrible, then people wouldn’t be able to read it properly
and that could reduce a site’s visitors.
Social Media Product Promotion Ensures Sales
Companies
want their products to sell well and they invest much in marketing efforts. One
of the more effective marketing options nowadays is social
media marketing. When a product generates buzz in the social media sphere,
more people would be able to hear about it. This means greater exposure and
greater chances of making a sale, especially if advertised in the right venue.
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