When people read a website, they often ignore the
typography, which is what it’s supposed to do. The only time a web page’s typeface
should be prominent is when it’s intentionally drawing attention to itself.
That’s a hallmark of good web design
and the main reason is that websites are supposed to be read easily. If a
site’s typography is horrible, then people wouldn’t be able to read it properly
and that could reduce a site’s visitors.
Clever Use of Typography
There are several examples of good typography. For
example, the website for Playful, a 2013 conference about using play to
encourage creativity, uses a Sans Serif typeface that is easy to read. The
simple font may not be so playful but this is written against a green
background, and the positioning and contrast makes the site a lot more
whimsical, which is in line with what conference planners were probably
intending.
Another example of good typography is the site for The
Dive Bar. It uses the Medula One font, which is like Sans Serif with a medieval
look. This gives it a friendly feel, which is what bars aim for. Finally,
there’s the Vogue website. The fashion magazine’s webpage uses a font that
looks good the larger it is displayed – something that the site does often for
emphasis.
What Makes a Good Website
Font?
A skilled web designer can choose from several
typefaces that are ideal for a website. There are certain characteristics that
always show up in popular fonts. For one, fonts need to be legible; a site may
want to look fancy, but being unreadable is a bad web design strategy. Fonts
should work well with the background, too. For example, certain fonts look
better with a black background. The right choices in typography need to be made to
ensure a good-looking website.
Source/s:
A
Journey Through Beautiful Typography In Web Design, Smashing Magazine
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