Understanding the Basics of Search Engines, Optimisation and Marketing

Comprehending the design of a search engine is necessary if you are to come up with optimisation methods that utilise it. A search engine returns results when online users input certain queries. The design of a search engine allows it to give answers that cater to more than just the surface question. Search engines look for the question behind the query. They consider internal factors of a web page and external ones as well before they select the pages to showin the results. The design of a search engine seeks to improve the quality of results that searchers get.

Learn More About Bounce Rate and How it Can Affect Your SEO Efforts

The bounce rate of a website is simply the number of visitors that leave after only viewing one page; essentially the number of visitors who bounce away from the site before delving deeper. 

Bounce rate can greatly affect your search engine ranking. A search engine's top priority is to provide its users with the best possible results, so it is constantly churning data to achieve this.

An Introduction to SEO and How it Can Help Your Business Flourish

Search engines are very particular nowadays about which sites they have at the top of their results list, and so take a lot of information into account. The search engine will quickly determine the quality of your website content, the amount of visitors, the website architecture and other things which are outside of your control to rank you suitably. If you rank near the top of the list, then you are more likely to receive the traffic.

Combining SEO and Content Marketing Strategies for the Best Results

For years, marketers have been pitting SEO and content marketing against each other, with some even arguing over the best one business owners should use. Upon close inspection, however, the fact remains that SEO and content marketing work hand in hand. No matter how well a website is optimised for search engines, it won’t rank well if it has nothing to offer but irrelevant, poorly written content.