Monday, September 28, 2015

Combining SEO and Content Marketing Strategies for the Best Results

For years, marketers have been pitting SEO and content marketing against each other, with some even arguing over the best one business owners should use. Upon close inspection, however, the fact remains that SEO and content marketing work hand in hand. No matter how well a website is optimised for search engines, it won’t rank well if it has nothing to offer but irrelevant, poorly written content.

Backlinks and UX

Marketing experts cite different reasons why SEO and content marketing should work together, chief among them the opportunity to gain more backlinks. Quality content will always gain more backlinks, which is an indispensable element of any SEO campaign.

On the other hand, producing high-quality content also makes for an exceptional user experience, or UX. Marketers know that, amid the numerous algorithm updates implemented by Google, websites providing a good UX will work to their advantage in terms of SEO.

Creating Content for SEO

Before proceeding with any content marketing strategy, marketers and business owners should know that, first and foremost, high-quality content is never paid content disguising as editorial content. With this in mind, they can begin setting up a strategy for building relationships with their customers and establishing trust and authority in their niche.

A successful SEO strategy developed around content marketing involves learning what the target audience wants and giving it to them, while also using retargeting links to enable communication with site visitors even long after they leave the site. Tools like Google Keyword Planner are useful for discovering popular keywords, which can then be used to generate relevant and engaging content.

Content Marketing & SEO: The Bigger Picture, Search Engine Land
The blurred line between content marketing and SEO, BizCommunity

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