Monday, December 21, 2015

An Introduction to SEO and How it Can Help Your Business Flourish

Search engines are very particular nowadays about which sites they have at the top of their results list, and so take a lot of information into account. The search engine will quickly determine the quality of your website content, the amount of visitors, the website architecture and other things which are outside of your control to rank you suitably. If you rank near the top of the list, then you are more likely to receive the traffic.

Thursday, December 17, 2015

Creating and Designing a Useful Website: An Introduction to Web Design

The 'design' is the planning process of building a website: it involves coming up with the idea, planning the site and building the files which will give you the layout, font, colour, images which your visitors will see. The design process is vital as it is the stage where all the components are pulled together ready for the development stage.

Tuesday, December 15, 2015

The Power of Social Media: What Is It, Where Is It, and Who's It For?

Social media is a marketing tool for businesses both large and small in the Internet age. Social media utilizes everything from news to PR-friendly humour to spread ideas a business wants heard throughout any social media website (or websites!).

Wednesday, November 25, 2015

How to Use Web Design as a Useful Branding Tool for Your Business

Whether you’ve had a successful bricks and mortar business for ten years, or are in the throes of beginning a brand new enterprise, you can no longer ignore the benefits of a business website. Since the advent of smartphones, greater amounts of business are being done online than ever before, and it’s increasing year on year.

Wednesday, November 18, 2015

Web Design: User-Focused Design Techniques to Improve User Experience

Business owners need to keep constant focus on usability and overall structure when designing any new website. Creating a unique web design for your business is one of the best ways to keep potential customers and clients hooked to your pages. All business owners need to be aware of some simple design techniques that create the best user experiences.

Monday, November 16, 2015

Saving More Time When Utilising Social Media Marketing Strategies

All business owners appreciate the benefits of saving time in the workplace and just how making time savings can increase profitability and sales. Establishing a successful business presence on the Internet by way of websites, blogs and social media postings doesn't have to entail excessive amounts of time from any entrepreneur, just so long as recognised marketing strategies and analytical tools are adopted.

One way to save vast amounts of time is to time posts to popular sites, like Twitter, Facebook and LinkedIn so your business makes optimum use of the best times to access business owners and potential customers. The following summary gives brief indicators of the best times to post your marketing content to these sites:

Facebook - engagement is higher any Thursday or Friday between the hours of 1pm and 4pm, Wednesday around 3pm, and Saturday or Sunday between the hours of 12noon and 1pm
Twitter - any week day between the hours of 12noon and 3pm, and also 5pm, also noon each Wednesday or between the hours of 5pm and 6pm have been proved to be good times to post
LinkedIn - the optimal time to post is between the hours of 5pm and 6pm on any week day

Of course, optimal posting times are dependent upon your business, likely customer base and the time zones you need to target. The above research focused on a variety of reports online and Analytics tools giving insight and allowing regular analysis.

Business owners should use these tools to research browsing statistics. One of the best Internet tools for any business is the creation of great Internet content to attract readers and potential customers. Saving your business costs in time and effort can be easy with good Internet strategies.

What 10 Studies Say About The Best Times To Post On Social Media, HUBSPOT ANALYTICS MMEASURE YOUR WHOLE FUNNEL,

Monday, September 28, 2015

Combining SEO and Content Marketing Strategies for the Best Results

For years, marketers have been pitting SEO and content marketing against each other, with some even arguing over the best one business owners should use. Upon close inspection, however, the fact remains that SEO and content marketing work hand in hand. No matter how well a website is optimised for search engines, it won’t rank well if it has nothing to offer but irrelevant, poorly written content.

Monday, September 21, 2015

Web Design Choices: Why the Right Typography is Important to a Website

When people read a website, they often ignore the typography, which is what it’s supposed to do. The only time a web page’s typeface should be prominent is when it’s intentionally drawing attention to itself. That’s a hallmark of good web design and the main reason is that websites are supposed to be read easily. If a site’s typography is horrible, then people wouldn’t be able to read it properly and that could reduce a site’s visitors.

Social Media Product Promotion Ensures Sales

Companies want their products to sell well and they invest much in marketing efforts. One of the more effective marketing options nowadays is social media marketing. When a product generates buzz in the social media sphere, more people would be able to hear about it. This means greater exposure and greater chances of making a sale, especially if advertised in the right venue.