Wednesday, November 25, 2015

How to Use Web Design as a Useful Branding Tool for Your Business

Whether you’ve had a successful bricks and mortar business for ten years, or are in the throes of beginning a brand new enterprise, you can no longer ignore the benefits of a business website. Since the advent of smartphones, greater amounts of business are being done online than ever before, and it’s increasing year on year.

Wednesday, November 18, 2015

Web Design: User-Focused Design Techniques to Improve User Experience

Business owners need to keep constant focus on usability and overall structure when designing any new website. Creating a unique web design for your business is one of the best ways to keep potential customers and clients hooked to your pages. All business owners need to be aware of some simple design techniques that create the best user experiences.

Monday, November 16, 2015

Saving More Time When Utilising Social Media Marketing Strategies

All business owners appreciate the benefits of saving time in the workplace and just how making time savings can increase profitability and sales. Establishing a successful business presence on the Internet by way of websites, blogs and social media postings doesn't have to entail excessive amounts of time from any entrepreneur, just so long as recognised marketing strategies and analytical tools are adopted.

One way to save vast amounts of time is to time posts to popular sites, like Twitter, Facebook and LinkedIn so your business makes optimum use of the best times to access business owners and potential customers. The following summary gives brief indicators of the best times to post your marketing content to these sites:

Facebook - engagement is higher any Thursday or Friday between the hours of 1pm and 4pm, Wednesday around 3pm, and Saturday or Sunday between the hours of 12noon and 1pm
Twitter - any week day between the hours of 12noon and 3pm, and also 5pm, also noon each Wednesday or between the hours of 5pm and 6pm have been proved to be good times to post
LinkedIn - the optimal time to post is between the hours of 5pm and 6pm on any week day

Of course, optimal posting times are dependent upon your business, likely customer base and the time zones you need to target. The above research focused on a variety of reports online and Analytics tools giving insight and allowing regular analysis.

Business owners should use these tools to research browsing statistics. One of the best Internet tools for any business is the creation of great Internet content to attract readers and potential customers. Saving your business costs in time and effort can be easy with good Internet strategies.

What 10 Studies Say About The Best Times To Post On Social Media, HUBSPOT ANALYTICS MMEASURE YOUR WHOLE FUNNEL,