Regularly updating your website is vital for many reasons and checking whether it needs it on a daily basis is a good place to start. It is important to update your website to ensure that security is top notch as well as making sure that your content is as current as it can be. Search engine optimisation also needs to be worked on constantly, so the new information that you add to your website will promote this unpaid advertising affectively.
A website is a fantastic hub for your business, but can be so much more if used
correctly. Networking and communication via your website will mean daily
updating and assessing your webdesign to see if you can improve it, but will yield your more potential
It is important that you keep on top of your statistics which will let you know
when your website needs updating. Signs may include:
1. Your website may not be optimised for hand held devices. This is how most of
us visit the World Wide Web, so it is important that potential clients can
access it easily.
2. Your website may be out of date. If your website doesn't reflect your
business' position right now, then it is effectively useless. Keeping it
updated will keep the client interested and allow them to know what they will
receive from your company.
3. You haven't incorporated social media into your site. Social media is a
great unpaid source of brand building and marketing that will encourage
communication between your business, website and potential clients.
4. You receive notices of security breach attempts. Whilst your antivirus may
suffice now, you need it to grow with your ever changing business, so updating
this where possible is vital.
It is important that you keep an eye out for these sign or you may face
security breaches and the loss of millions of potential clients.